How to Embed an Instagram Feed on Your WordPress Website
Instagram has become one of the most influential social media platforms for businesses, creators, and brands. From visual storytelling to product showcases and user-generated content, Instagram plays a vital role in building brand identity. If your business is active on Instagram, embedding your Instagram feed on your WordPress website can significantly enhance engagement, credibility, and conversions.
In this easy and detailed guide, you’ll learn how to embed an Instagram feed on a WordPress website using Pops Widgets, without coding and in just a few minutes.
Why Embed an Instagram Feed on Your WordPress Website?
Adding a live Instagram feed to your website helps bridge the gap between your social media presence and your website content.
First, it allows you to showcase real-time visual content such as photos, reels, and videos that keep your website visually appealing and up to date. Visitors instantly see your latest activity without leaving your site.
Second, it helps build social proof and trust. When users see real Instagram posts, likes, and comments, it reassures them that your brand is active and authentic.
Additionally, embedding an Instagram feed can increase user engagement, reduce bounce rate, and encourage visitors to follow your Instagram account directly from your website.
Benefits of Embedding an Instagram Feed
Adding an Instagram feed to your WordPress website allows you to:
- Showcase real-time Instagram posts
- Highlight user-generated and branded content
- Improve visual appeal of your website
- Increase engagement and time spent on site
- Strengthen brand trust and authenticity
- Keep website content fresh automatically
For eCommerce brands, influencers, agencies, and businesses, an Instagram feed acts as a powerful visual trust signal.
Can You Embed an Instagram Feed Natively in WordPress?
WordPress does not provide a built-in feature to embed a full Instagram feed. While Instagram allows embedding individual posts, this method is limited, time-consuming, and lacks customization options.
To display a complete, auto-updating Instagram feed, a third-party solution like Pops Widgets is the most efficient and professional approach.
Embed Instagram Feed on WordPress Using Pops Widgets (Recommended Method)
Pops Widgets makes it easy to embed Instagram feeds on WordPress websites without any technical knowledge. With flexible customization and responsive design, it helps you display Instagram content beautifully across all devices.
Why Choose Pops Widgets for Instagram Feed Embedding?
- No coding or technical skills required
- Multiple layouts and full customization
- Mobile-responsive and retina-ready
- Fast loading and SEO-friendly
- Auto-updated Instagram posts
- 14-days free trial available
Pops Widgets works seamlessly with all WordPress themes and page builders.
Step-by-Step: How to Embed Instagram Feed on WordPress Using Pops Widgets
Step 1: Create an Instagram Feed Widget on Pops Widgets
Start by visiting Pops Widgets and selecting the Instagram Feed widget. Connect your Instagram account securely and allow access so the widget can fetch your posts.
Step 2: Customize Your Instagram Feed
With Pops Widgets, you can fully customize the appearance of your Instagram feed. Choose from grid, masonry, slider, or carousel layouts. You can adjust spacing, colors, fonts, and decide whether to display captions, likes, comments, or profile information.
This flexibility helps your Instagram feed blend seamlessly with your website’s branding.
Step 3: Generate the Embed Code
Once customization is complete, click on Generate Embed Code. Pops Widgets will provide an optimized embed code that is lightweight and responsive.
Copy the code.
Step 4: Add Instagram Feed to WordPress
You can add the Instagram feed to your WordPress site using different editors:
Option 1: Using WordPress Block Editor (Gutenberg)
Open the page or post, add a Custom HTML block, paste the Pops Widgets embed code, and publish.
Option 2: Using Elementor
Drag and drop the HTML widget, paste the embed code, and update the page.
Option 3: Using Classic Editor
Switch to Text/HTML mode, paste the embed code, and save changes.
That’s it Your Instagram feed is now live on your WordPress website.
Best Places to Display an Instagram Feed on Your Website
Strategic placement of your Instagram feed can maximize impact. Ideal locations include:
- Homepage to grab attention instantly
- Product pages to show real-life usage
- About Us page to showcase brand personality
- Blog sidebar for visual engagement
- Landing pages for higher conversions
- Footer section for consistent visibility
Benefits of Using Pops Widgets for Instagram Feed Embedding
- Secure and reliable integration
- Increases user engagement and dwell time
- Works with all WordPress themes
- Compatible with Elementor, Gutenberg, and Classic Editor
- Ideal for eCommerce, influencers, and brands
SEO Benefits of Embedding an Instagram Feed
While Instagram feeds don’t directly affect rankings, they contribute to SEO in powerful indirect ways. Dynamic visual content keeps users engaged, improves time on site, and reduces bounce rate—all positive signals for search engines.
Embedding an Instagram feed using Pops Widgets also enhances brand authority and user trust, supporting long-term SEO growth.
Frequently Asked Questions
1. Can I embed an Instagram feed on WordPress with Pops Widgets?
Yes, Pops Widgets offers a 14-day free trial that allows you to embed an Instagram feed with access to essential customization features.
2. Do I need coding skills to embed an Instagram feed?
No. Pops Widgets provides a simple copy-and-paste embed code, making it completely beginner-friendly.
3. Is the Instagram feed mobile-responsive?
Yes, all Instagram feed widgets created using Pops Widgets are fully responsive and work smoothly across all devices.
4. Can I embed feeds from a business Instagram account?
Absolutely. Pops Widgets supports both personal and business Instagram accounts.
5. Will embedding an Instagram feed slow down my website?
No. Pops Widgets is optimized for speed and performance, ensuring fast loading times without affecting your website’s performance.
6. Can I customize the Instagram feed design?
Yes. You can customize layouts, colors, fonts, and content visibility to perfectly match your brand identity.